Fix the systems behind your growth.

Revenue operations and business systems support for founder-led and growing teams that have outgrown informal workflows.

ROC helps identify what is breaking, improve how work gets done, and implement systems the team can maintain.

Discuss your operations challenge

When growth outpaces the way work gets done

Growth exposes gaps in workflows, ownership, and systems that once felt manageable.

  • Leads and customers get lost during inconsistent handoffs.

  • CRM data is incomplete, unreliable, or difficult to use.

  • Manual work consumes time and delays follow-up.

  • Important processes depend on individual knowledge and unclear ownership.

ROC helps identify what is causing the friction, prioritize what matters, and define a practical next step.

Discuss your operations challenge
Nathan Wesley, founder and RevOps operator at Rev Ops Core

Operator-led. Built for adoption.

ROC was founded by Nathan Wesley, a revenue operations and business systems operator with experience inside growing organizations. He has managed CRM processes, automation, and cross-functional handoffs, and has seen how unclear ownership and systems that no longer fit the business create operational friction.

Nathan brings that operating experience to ROC’s client work. He combines process design with hands-on implementation to improve data reliability, clarify ownership, reduce manual work, and leave teams with systems and documentation they can maintain.

Start with clarity, not another tool.

ROC begins by reviewing workflows, systems, data, ownership, and constraints around the problem. The goal is to identify root causes and define the smallest useful next step.

Depending on the problem, initial discovery may include:

  1. Current-state workflow and systems review

  2. Root causes, risks, and dependencies

  3. Prioritized recommendations

  4. A practical scope for the next phase

How ROC works

  • Operational assessment planning notes

    Understand

    Review the workflow, systems, data, ownership, and constraints to identify root causes and define the right next step.

  • Workflow design and implementation planning board

    Design & Implement

    Redesign the workflow and implement the systems, automation, reporting, and documentation needed to support it. AI is used only when it solves a defined problem.

  • Team reviewing operational performance and improvements

    Support & Improve

    Review performance, resolve new friction, and improve the system through focused sprints or ongoing support as needs evolve.

Discuss your operations challenge