Fix the systems behind your growth.
Revenue operations and business systems support for founder-led and scaling teams that have outgrown informal workflows.
ROC helps you diagnose operational friction, design better ways of working, and implement reliable systems—without unnecessary complexity.
When growth outpaces the way work gets done
ROC helps founder-led and scaling teams resolve the operational friction that appears when informal workflows stop holding up.
• Leads and customers fall through inconsistent handoffs
• CRM data is incomplete, unreliable, or hard to act on
• Manual work consumes founder and team capacity
• Tools lack clear ownership or do not share information
• Processes live in people’s heads instead of documented systems
• AI is being considered before the workflow and business case are clear
Start with an operations assessment to identify root causes and prioritize the smallest useful scope.
Operator-led. Built for adoption.
ROC is led by Nathan Wesley, a RevOps and business-systems operator who has worked inside the friction growing teams eventually outgrow: disconnected tools, unclear ownership, manual handoffs, and CRM data no one trusts.
Nathan turns that friction into practical workflows, accountable systems, and documentation teams can actually maintain. His work has supported a 1,600+ contact CRM, reduced onboarding work by about 90%, and eliminated 10–15 hours of weekly manual follow-up.
Start with clarity, not another tool.
An ROC assessment is a paid, bounded discovery phase. Before recommending software or implementation, ROC maps the workflow, systems, data, ownership, and constraints shaping the problem.
You leave with:
01 — Current-state workflow and system map
02 — Root causes, risks, and dependencies
03 — Prioritized recommendations and quick wins
04 — The smallest useful implementation path
How ROC works
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Assess
Discovery, current-state workflow mapping, and systems and data review to identify root causes—not just symptoms. You receive a prioritized recommendation and the smallest useful next scope.
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Design & Implement
Future-state workflows, CRM and lifecycle design, integrations, automation, reporting, documentation, and training. AI is included only when the workflow and business case justify it.
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Support & Optimize
Defined sprints, maintenance, reporting, and ongoing operational support where recurring responsibility is genuinely useful. ROC documents changes and keeps the system understandable and maintainable.